I'm Annika, the designer and owner behind Case Study, a California-based design label.

The origin of Case Study stemmed from a simple discovery: I find greater enjoyment in my daily routines when surrounded by beautiful objects.

This observation led me to a powerful insight - that aesthetically pleasing items not only bring joy but also enhance productivity. This newfound perspective launched a creative obsession with crafting products that seamlessly merge functionality with visual design inspired by nostalgia, minimalism, and joyful colors.

There's a charm in doing things the analog way that often eludes the digital realm. The tactile sensation of using a physical calendar or the satisfying scratch of a pencil on paper really connects us with our tasks. My products reshape our interactions with daily routines and infuse them with motivation, inspiration, and beauty.

Where the name came from:

A case study is a 'process or record of research in which detailed consideration is given to the development of a particular person, group, or situation over a period of time.' 

As a designer, my creative Case Study is an ongoing look at my taste, interests, and creativity and how I can turn those themes into unique products that enhance the daily routine of those who appreciate both form and function.